Motion design projects
A selective collection of client motion graphic projects
AI product explainer video
The client needed an explainer video for its AI-powered employment verification tool, demonstrating how it compares resume data with UAN employment history to identify discrepancies and generate instant reports.
Objective
Simplify a complex verification workflow into a concise explainer video that communicates the tool’s functionality and speed.
Approach
I structured the explainer around the journey from resume upload to report generation. Using animated interface elements, data transitions, and colour-coded outcomes, I translated the underlying workflow into a concise visual narrative.
Outcome
A concise product explainer designed to help prospective customers understand the tool's workflow and key value proposition.
The explainer video was used as a LinkedIn ad to promote the client’s hiring verification tool. Over a 30-day campaign, the ad reached 28K people, generated 72K impressions, and brought in 6 leads with an ad spend of ₹35K.
Promotional videos for a marketing company
Web Anatomy needed video content to promote its services and communicate new opportunities to potential clients. The work involved two advertisements, each with a distinct communication goal.
ChatGPT Ads Launch
Introducing ChatGPT advertising and positioning Web Anatomy's campaign services.
Website Portfolio Showcase
Showcasing client websites across industries through an energetic visual montage.
Objective
Communicate complex digital services in short, engaging videos that capture attention quickly, maintain brand credibility, and encourage potential customers to take action.
Approach
Both videos use fast-paced editing, kinetic typography, interface animations, and purposeful transitions, while serving different communication goals.
ChatGPT Ads Launch
A product-launch visual language built around conversational interfaces, advertising dashboards, and performance-oriented messaging.
Website Portfolio Showcase
A rapid visual journey through client websites, using browser mockups, UI transitions, and industry-based groupings to showcase the agency's range.
Motion design was used to turn digital services and website work into concise, engaging advertising content for social platforms.